To produce authentic chocolate with world-class quality to reach preference and satisfaction in Mexican and worldwide consumers.
To become global leaders in those product categories and market segments where we decide to participate in, through differentiated products that compete with advantage in quality and service. We mantain flexibility to identify business opportunities that allow us to be available to all consumers.
To develop the ability to carry out organizational strategies.
Always do things right.
To generate creative ideas that contribute to real improvements to the company.
Efficient cooperation of the human factor, to achieve common objectives.
To maintain world class quality standards required by the industry.
Added-Value Customer Service:
To exceed our customer expectations, getting their loyalty.
To obtain economic added value to achieve a successful permanence in the market.